Friday, September 16, 2016

Hashtags and Improved Searchability Available on LinkedIn - Good News for #B2B

Our agency is constantly implementing social media strategy for B2B clients, figuring out which social channels are the right fit for their campaigns. (If you are a B2B and need a quick reminder of the social checklist, check out my past blog). Working in the B2B space, the majority of our clients are blogging and utilizing their blog content to build their thought leadership platforms. For instance, re-purposing blogs as LinkedIn posts or simply re-sharing content on the LinkedIn Pulse feature is one tactic we’ve employed to achieve robust client communications, increasing the reach of each blog post.

Here I am as a hashtag for Halloween way back in 2013,
which I thought was appropriate for this post!
Because LinkedIn is one of the main tools we use as a way to amplify client stories, I was excited to learn LinkedIn is stepping up its game when it comes to social searching. For instance, LinkedIn now enables you to do a content search, enabling users to easily keep up with industries and topics of interest. Improved content searching is just one more reason why it’s imperative to work with clients on their thought leadership campaigns, because you never know how or when their skillset/expertise may be found through a search on LinkedIn. What do they want to be known for, why are they an expert source and what insight do they have to impart that is of value for stakeholders?

Similarly, another feature LinkedIn has rolled out to provide a better return on search results is the hashtag. Of course many of us have been using hashtags for years on other social channels such as Instagram and Twitter, but it hasn’t quite caught on with B2B social platforms, until now. Remember, hashtags help you find and bookmark other posts with the same hashtag. Why should B2B care? Because now it will be even easier for users to find your “thought leadership posts” on LinkedIn Pulse or even real-time information about events and trends simply by searching for a hashtag. Side note – you can search for hashtags and content on both the desktop and mobile versions of LinkedIn. However, hashtags included in your posts (or others) are only “tappable” in the mobile LinkedIn app. 

For more specifics about the recent LinkedIn content and search updates, check out this post. Happy blogging, searching and “hashtagging”! #socialmedia #thoughtleadership #B2B #digitaldirection

This post was contributed by Leah Ekmark Williams, APR. @leahcpc


Monday, August 29, 2016

An Intern’s Perspective on Event Planning

We recently helped Primary Care Clinic of North Texas (PCCNT) plan a ribbon-cutting event to commemorate their 100,000th patient visit, 13th anniversary and move to a new location in Plano. PCCNT is a non-profit healthcare facility that provides a medical home to thousands of uninsured North Texans.

We hit the ground running planning for this event. Most people see the glitz and glam of event planning, but it sure is not all it's made out to be, especially in the world of public relations. Planning an event does not only mean the composing guest lists and party hors d'oeuvres; for public relations practitioners, planning an event also means researching media, writing and distributing media alerts and press releases, inviting public figures, planning a run-of-show and so much more. Needless to say it can be a long process. After a little more than two months of planning for the hour-long event, everything came together, and we were ready for the day to come.
As an intern, it was a great experience to not only see an event planned from beginning to end, but to be involved in the process every step of the way. I learned how hard it is to plan an event with so many moving parts and how the work continues even after the event is done. I learned so much from this experience, and working on a project for such a great organization for the community is something I will always remember!

PCCNT's priority is to give back to the community by providing affordable medical services to the uninsured. Through corporate donors like Capital One, this is possible. I really enjoyed planning this event for such a great cause. 

This post was contributed by Elizabeth LaMonte, C. Pharr Intern.