Monday, January 5, 2015

Three tips for your next event

We were recently charged with managing the PR for Lee Park & Arlington Hall Conservancy’s myriad of events celebrating the Hall’s 75th anniversary. Earlier this month, we wrapped the final event of the year for the Conservancy, Light Up Lee Park and the Conservancy’s Member & Patron Holiday Party, which drew a combined crowd of more than 550 people.

If you’ve been tasked with managing PR for an event of any size, the tips outlined below will help you ensure that it goes off without a hitch. 


Get a Game Plan

Creating a work-back schedule well before your event will be a lifesaver and save you from the dreaded “I thought you were handling that” conversation. Several weeks before an event (or even months before depending on the size/scope of the event), create a schedule of when tasks are due and who is responsible for each item. Everything that needs to be accomplished from the PR team should be included, from creating a run of show and typing up talking points to managing post-event press releases and coverage reports. It’s also important that everyone update the work-back schedule regularly and note when things are accomplished or if something is taking longer than anticipated. 


Look for Opportunities to Talk About Your Business

While promoting an event or milestone, look for opportunities to profile leaders within the organization as a way to discuss the importance of the organization and the significance of the milestone or event. In advance of the 75th anniversary of Arlington Hall we pitched a profile piece of Gay Donnell, president of Lee Park & Arlington Hall Conservancy, for inclusion in the BubbleLife newsletter. Gay’s profile piece spoke to the importance of preserving historical buildings in Dallas, the rich history of Arlington Hall and the anniversary events that were planned and her role at the Conservancy. 


Be Prepared for Anything

No matter how much you plan, inevitably something will throw a wrench into those well laid preparations. As the 75th anniversary of Arlington Hall approached no one could have predicted that Dallas would be the epicenter of U.S. Ebola outbreak. Getting media interest in the 75th anniversary of a historic Dallas gem proved challenging, but by sending out post-event photos, offering media the opportunity to tour Arlington Hall at their convenience and sending out pre and post-event news releases we were able to garner more than 115 media placements in broadcast, print and online media. Another unexpected moment: a pooch visiting Lee Park wanted to be a part of the Mayor’s press conference on the 75th anniversary and I quickly went from PR pro to dog wrangler.


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Tuesday, December 23, 2014

2014 - That's a Wrap!

Another incredible year has come and gone for our C. Pharr family; and, as we close our books on 2014, we want to thank all our wonderful clients for their trust and partnership. We know that our success is totally dependent upon the continued support of our clients and friends. So, to honor those who make it a pleasure to practice public relations, C. Pharr and Company made donations to the following charitable organizations.

Doctors without Borders – For ebola relief
Big Brothers Big Sisters of North Texas – Volunteer youth mentoring organization
Girls Inc. – Helping inner city girls achieve their potential
Network of Community Ministries – A food bank affiliate that helps North Dallas and Richardson families

In addition, we wanted to help our clients WINE down from a great year, so we sent everyone ONEHOPE Wine! We chose this particular wine because the company donates half of the profits from each bottle by partnering with various nonprofits to make a social impact. To date, the company has successfully donated more than $1 million. We will drink to that, and can’t wait to see what 2015 brings!



Merry Christmas and Happy New Year from the C. Pharr team!


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