Wednesday, November 5, 2014

Common Social Media Mistakes


Social media has now become a powerful and necessary tool for companies to utilize. It allows for the opportunity to interact with others, build personal relationships and advertise services. It provides a straightforward and interactive way to build a brand, and if used correctly, can supply satisfactory results. However, it is possible for social media to do more damage than good. If you plan on opening an account, be prepared to maintain it on a daily or weekly basis and know exactly why you chose to create one in the first place.

Below are six common social media mistakes you should avoid:

1. Not Engaging with Your Followers

This is one of the most important aspects of social media. It is crucial that companies engage with their audiences on their social media platforms. This engagement not only creates a stronger, more personal bond with the customer, but it also benefits the longevity and recognition of one's social media presence. Be sure to answer comments on a daily basis, and do so as quickly as possible. Listen to what your followers have to say, and embrace their feedback and thoughts. Connecting with your audience on social media platforms will be one of the most beneficial things you can do for the success of your company.

2. Posting too much/too little


On social media, it is important to find a good balance. If you are posting excessively, your viewership is going to become irritated by the bombardment of content. If you post too little, your viewership will lose interest. One tip to maintain an active social media presence is to use tools such as HootSuite, where you can include all of your social media networks on one screen and program timed-posts to go out on a regular schedule.

3. Using Social Media Strictly to Advertise


Nobody wants to scroll through their newsfeed to see an advertisement coming from your company's account every single day. While using social media to advertise products has proven to be helpful, it doesn't mean that you should use an account to solely sell your brand. Make sure to incorporate product news, to build conversations, to share stories, to make the reader interested and from time to time, to promote products or services.

4. Not Incorporating Graphics or Videos

Visuals are imperative these days. It seems that no one has the time to sit down and read lengthy articles, so by sharing visuals and videos in your customers’ newsfeeds, viewers will be more likely to engage in a conversation or remember your company better. Everyone loves a good picture!

5. Only responding to positive comments


Joining social media is going to inevitably bring both positive and negative comments. There will be times that people are unhappy with something you’ve said, how a situation was handled or the product you are promoting. This gives you the chance to deal with the problem in front of a large audience and do your best to change the way the customer feels. It is important to try and use the negative feedback to your advantage, and take control of the situation.

6. Not Having a Social Media Strategy

If you plan on reaping all of the benefits social media has to offer, you need to have an entrance strategy. Everyone's reasoning behind joining social media is going to be different, so start with asking yourself why you're joining, and then go from there. Define your target audience. If you are selling to a younger generation, then Instagram or Twitter should be your go-to. You need to follow your viewers, and then engage with them.

It is important to always remember that social media is not measured by your followers, but by how much they are networking, sharing and liking your content.

This post was contributed by Laura Puig, Laura@Pharrpr.com

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Wednesday, October 29, 2014

Cynthia Pharr Lee (aka "the C. Pharr") speaking at 2014 PRSA Dallas Communications Summit



As the 2014 president of PRSA Dallas, I've spent the last few months helping the Communications Summit team prepare for our biggest event of the year, and I'm excited the final countdown has begun! Something “BIG” is happening in Dallas on Friday, November 7, at the Irving Convention Center! Join us for our annual PRSA Dallas Communications Summit, an event that brings more than 200 communications professionals together for a day of networking and professional development, complete with our Pegasus Awards luncheon and a networking happy hour.

C. Pharr team at 2013 PRSA Dallas Comm Summit
One other reason you should consider attending is because C. Pharr's very own president and founder, Cynthia Pharr Lee, will be one of the featured speakers. Cynthia will be speaking about "Organization and Team Growth" alongside Mark Hall, president & founder of  Firehouse, as well as Juliette Coulter, president of The Coulter Group. If you don't know, Cynthia was the 13th employee at The Richards Group (TRG) and she helped build the PR business alongside Stan Richards as he was growing his company to become what is today. After a few years at TRG, Cynthia went out on her own and built up another PR business from scratch, eventually selling it to TraceyLocke (previously known as TraceyLocke Pharr). After her agreement ended she struck out on her own again and created our agency, C. Pharr & Co.

You may be wondering why am I telling you all of this...it's because Cynthia is truly the expert when it comes to starting and successfully growing a PR agency. After all, she has only done it three times! During this Communications Summit panel session, Cynthia, alongside Mark and Juliette will address how to grow your business, team or budget. They will each offer guidance on finding the right equation for optimum growth at any level.

If you are thinking about going out on your own, or want to start your own agency in the future, then you don't want to miss the PRSA Dallas Communications Summit event because you'll get to hear the trade secrets from Cynthia, Mark and Juliette during their breakout session. Not to mention, there are a variety of other breakout sessions being led by executives from companies including Travelocity, DART, Honeywell, March of Dimes, MasonBaronet, TI, Korn Ferry, Baylor College of Medicine and many more as well as participation from journalists at Bloomberg, Dallas Business Journal, Dallas Morning News and WFAA-TV. 

This year’s Communications Summit promises to be the best ever. As if you needed more convincing, read this blog post from PRSA Dallas secretary, Christi Chesner. Christi outlines five reasons why Communications Summit is a not-to-be-missed event!

Registration is still open. Sign up today at www.prsadallas.org

The C. Pharr team will be in attendance. Cynthia and I hope to see you there too!

Cynthia Pharr Lee, APR, Fellow PRSA & Leah Ekmark Williams, APR

This post was written by Leah Ekmark Williams, APR (PRSA Dallas 2014 President.) @leahcpc
 
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