Wednesday, October 19, 2016

The C. Pharr Team Attends PRSA Dallas UnSummit: PR Deconstructed

Qaadir Abdul-Alim Muhammad & Megan Manning, 6th grade students at St. Phillip's School & Community Center share "The Power of the St. Phillip's Creed in Our Lives" at the 2016 PRSA Dallas UnSummit.
Recently, we had the chance to attend the PRSA Dallas UnSummit at the Granada Theater in Dallas. The annual communications summit was given a bit of a revamp and instead of multiple “PR breakout sessions” throughout the day, speakers took the stage every seven minutes for thought-provoking topics from “Communicating in Cuba” to “Counteracting Violence.” Not all the topics were focused on public relations, but each topic encouraged audience members to think outside the box, look at something through a different lens and/or inspire us to make a difference. Think TEDx for communications professionals. The speeches were filled with tweetable quotes. In fact, #PRSADallasUnSummit was a trending topic on Twitter. Below are a few of the most inspiring and thought-provoking quotes that were shared.
  •          “The bravest people aren't focusing on themselves. They focus on a purpose.” – Kimberly Davis, founder of OnStage Leadership, on “Unleashing Brave.”
  •          "The message that I send is not always the message that is received. Communication is the negotiation of meaning." – Christopher Salinas, Ph.D., senior lecturer and director, corporate communication and public affairs at Southern Methodist University, on “How failure makes you a better communicator.”
  •          “If you look at statistics about where employees want to work, they want to work for companies that do good.” – Suzanne Smith, founder and CEO of Social Impact Architects, on “CSR: Why it isn’t PR anymore.”
  •          “You can’t talk yourself out of a problem you behaved your way into.” – Jamaison Schuler, APR, senior director of corporate communications at Dean Foods, speaking on reputation and employee engagement in “Shadow Management.”
  •          “A river cuts through rock not because of its power, but because of its persistence. Run the mile you're in. Run your own race. It's a marathon, not a sprint. Persistence keeps us going.” – Raquel Daniels, chief strategy officer at OCGPR, on “Moving Diversity Forward.”
  •          "The key to a successful communication campaign is to unlock the imaginations of others." – Stephen Patrick, lead pastor of Trinity Parish, on the “Power of Presence: Discovering the dreams of our neighbors.”

The C. Pharr Team attends the 2016 PRSA Dallas UnSummit.

This post was contributed by Krystal Morris@KrystalNMorris


Friday, September 16, 2016

Hashtags and Improved Searchability Available on LinkedIn - Good News for #B2B

Our agency is constantly implementing social media strategy for B2B clients, figuring out which social channels are the right fit for their campaigns. (If you are a B2B and need a quick reminder of the social checklist, check out my past blog). Working in the B2B space, the majority of our clients are blogging and utilizing their blog content to build their thought leadership platforms. For instance, re-purposing blogs as LinkedIn posts or simply re-sharing content on the LinkedIn Pulse feature is one tactic we’ve employed to achieve robust client communications, increasing the reach of each blog post.

Here I am as a hashtag for Halloween way back in 2013,
which I thought was appropriate for this post!
Because LinkedIn is one of the main tools we use as a way to amplify client stories, I was excited to learn LinkedIn is stepping up its game when it comes to social searching. For instance, LinkedIn now enables you to do a content search, enabling users to easily keep up with industries and topics of interest. Improved content searching is just one more reason why it’s imperative to work with clients on their thought leadership campaigns, because you never know how or when their skillset/expertise may be found through a search on LinkedIn. What do they want to be known for, why are they an expert source and what insight do they have to impart that is of value for stakeholders?

Similarly, another feature LinkedIn has rolled out to provide a better return on search results is the hashtag. Of course many of us have been using hashtags for years on other social channels such as Instagram and Twitter, but it hasn’t quite caught on with B2B social platforms, until now. Remember, hashtags help you find and bookmark other posts with the same hashtag. Why should B2B care? Because now it will be even easier for users to find your “thought leadership posts” on LinkedIn Pulse or even real-time information about events and trends simply by searching for a hashtag. Side note – you can search for hashtags and content on both the desktop and mobile versions of LinkedIn. However, hashtags included in your posts (or others) are only “tappable” in the mobile LinkedIn app. 

For more specifics about the recent LinkedIn content and search updates, check out this post. Happy blogging, searching and “hashtagging”! #socialmedia #thoughtleadership #B2B #digitaldirection

This post was contributed by Leah Ekmark Williams, APR. @leahcpc