Friday, May 20, 2011

Gaining experience before "The First Job"

On the last day of her internship with C. Pharr, our summer intern Sara Corwin shares some fantastic tips that can help students seeking their first jobs or professionals hoping to find their spot in the world of PR.

One of the most important aspects of being a college student is getting a head start within the industry of your field of study. To avoid feeling like a fish out of water after graduation, embrace what is available to you now to help build your skills and professional manner while you are a student. This is an important aspect that will build your resume, not only helping you prepare for a job but aid in landing one too. Gaining experience is achievable with a lot of determination and a little creativity.
  • PR covers various industries. If you have a particular interest for sports, fashion or green living, for example, show off your knowledge and creativity by creating a blog or tweeting on what you are passionate about.
  • Volunteering for local nonprofits or other organizations may also demonstrate your passion for a particular industry and will show that you are actively engaging in that field. Design and write their newsletters, post event information online, pass out flyers and brochures or simply lend a helping hand at events or within their office.
  • Internships are also a great opportunity that is a must-have for PR, marketing and journalism students. Always keep an eye open and apply to several. You can also speak with a local organization and see if they need any help with a little PR. You never know, you could become their very first intern.
  • Attend industry-related events, such as lectures downtown, networking events at local eateries and luncheons. Be sure to take notes, have personal business cards on hand and follow up with the professionals you meet. Embrace LinkedIn!
  • Seek out professionals for mentoring, shadowing or informational meetings. If you want to learn more about a particular business or industry, just ask!
  • Be a part of your school’s organizations. You can boost your written and verbal communication skills by writing for the school newspaper. See if your school has a chapter for PRSSA or other journalistic society. If your school does not have PRSSA, or there is not a PR position within an organization, take the initiative to make one. Do PR for your sorority or another organization you are a member of. You can show leadership and utilize your skills by running for officer positions.
There are plenty of opportunities out there to become more involved in PR before graduating and landing your first job. Get creative and embrace the resources available to you.

This post was contributed by Sara Corwin. Read more insights by Sara on her blog: or find her on Twitter: @scorwin42.

Tuesday, May 3, 2011

Job applicants - This post is for you!

As PR pros we are constantly sharing tips and industry trends with colleagues, clients and/or anyone who reads our blogs and tweets.  I just read a blog post from Peter Shankman and thought it was extremely fitting to re-post his blog on “how to” and “how not to” find a job since we just opened a job search for an Account Coordinator

If you are one of the applicants applying for this position at C. Pharr & Co., I would highly recommend you read Peter’s post before sending us your résumé he has some great tips. As he notes in his post, be sure to proof your résumé for spelling errors. Spelling mistakes seem to plague the majority of résumés I read. So, before you apply take the time to proofread your résumé. Don't hesitate to ask a friend or family member to review it as well to catch those minor errors you might have missed.  No matter what industry you’re in, attention to detail is a key trait all professionals must possess in order to succeed.

Heed this advice - spell check is not your friend.  Remember that last email you sent and realized after you hit “send” that spell check didn’t catch this error, “I know I would be perfect for the roll of Account Coordinator due to my vast experience…” If you can’t find the error in that phrase, then this post is for you!

Thanks for reading and we look forward to reading you’re résumés…again, another error. I just used my “friend” spell check and as predicted it didn’t catch it! If you didn’t catch it either then don’t bother applying.

This post was contributed by Leah Ekmark.


Monday, May 2, 2011

C. Pharr Hiring Account Coordinator

C. Pharr & Company is seeking an Account Coordinator in its Addison Circle (North Dallas) office. The Account Coordinator will support multiple national and regional accounts including real estate and healthcare. Candidates must have college degree in public relations or related area. Prior PR agency internship and leadership experience are highly valued.  Successful candidates will be self-directed and able to multi-task. Superior organizational and communication skills are required. Specific responsibilities include assisting with events, media list development and management; research and reporting, interacting with agency and client teams and social media support.  C. Pharr offers a fun, fast-paced, collegial environment with great opportunity for professional development and advancement. Check us out at Send resumes to