PRSA Dallas' Pro-Am Day occurs each spring and allows students or recent graduates to shadow seasoned PR professionals. This was my first opportunity to participate in Pro-Am Day since I relocated from Florida, and it was an amazing learning experience. Throughout the entire day I heard a lot of great advice, but I’d like to share the three especially important lessons:
- Media relations is the bread and butter of public relations— it never goes away.
- Read everything. How can you pitch a writer at the Wall Street Journal if you've never read his or her work?
- Find a way to fit PRSA dues into your budget. Join as a student to save money for the next two years with an associate membership.
Pro-Am Day was a complete success. I highly recommend students to take part of this experience next year. Bring your pen, paper and business cards because you never know what you may learn and who you may meet.