Monday, July 18, 2011

Seeking Fall Intern

C. Pharr & Company is seeking a dynamic intern for fall 2011 to assist with a variety of accounts ranging from real estate and construction services, to retail and healthcare. Junior and senior-level students studying journalism, public relations or marketing communications are encouraged to apply.

Candidate must be a resourceful self-starter with an understanding of media relations and AP style. Outstanding written and verbal communication skills, along with an eye for details and the ability to thrive in a fast-paced environment, are musts. This is a great opportunity to work in a client-focused team setting, interacting with all disciplines within the agency to gain real-world experience and view the collaborative nature of the agency environment.

To view a list of responsibilities, click here.

If interested, please send a cover letter and resume with current GPA to Lauren Venegas at

Company Overview

C. Pharr & Company is known for generating meaningful results for its clients through creative public relations and marketing. Focusing on business-to-business communications, the agency specializes in media relations, crisis communications, marketing, advertising coordination, planning and research.

We devise communication strategies that help clients achieve their goals through communications, increased business opportunities, higher brand awareness, changed attitudes and greater stakeholder support. Doing so, we build strong and trusting relationships with clients, communities and the media. Our clients value our counsel and support in meeting daily communication challenges as much as our help with long-term communication strategies.

C. Pharr & Company is built upon more than two decades of public relations and marketing communications leadership – a Texas leader known nationally for its business insight, strategic counsel and creative work with the highest of integrity. To learn more, visit

Tuesday, July 12, 2011

Google Plus: the new social media frontier?

As PR pros, it’s our job to be up on the latest and greatest social networking tools – especially ones that are creating as much hype as Google+ seems to be. But what is Google+? What does it mean for the other networks that currently reign, such as Twitter and Facebook? More importantly, how can communicators, marketers and PR practitioners use it effectively?

 Google+ describes itself as a project that makes sharing on the web feel like sharing in real life. A bit vague, perhaps, but that’s just what it seems to be for now – a project.

A post from Ragan’s PR Daily notes that Google combined a variety of the technologies it has already developed over the last several years, doing a masterful job of weaving these technologies into a well-integrated network that bears some similarities to Facebook, Friendfeed and even Twitter.

Although it may be too early to see the effects Google+ is making for the social networking world, it’s not too early to draw some conclusions on the current features. The post combs through several tools such as monitoring, targeting, company presence, search engine optimization, enterprise, circles and other observations. Check out the post here. What do you think of Google+ so far?

This post was contributed by Lauren Venegas.