Monday, July 30, 2012

Seeking Fall Intern


C. Pharr & Company is seeking a dynamic intern for fall 2012 to assist with a variety of accounts ranging from real estate and construction services, to retail and healthcare. Junior and senior-level students studying journalism, public relations or marketing communications are encouraged to apply.

Candidate must be a resourceful self-starter with an understanding of media relations and AP style. Outstanding written and verbal communication skills, along with an eye for details and the ability to thrive in a fast-paced environment, are musts. This is a great opportunity to work in a client-focused team setting, interacting with all disciplines within the agency to gain real-world experience and view the collaborative nature of the agency environment.

If interested, please send a cover letter and resume with current GPA to Kathrine Brody at Kathrine@Pharrpr.com. 

Company Overview

C. Pharr & Company is known for generating meaningful results for its clients through creative public relations and marketing. Focusing on business-to-business communications, the agency specializes in media relations, crisis communications, marketing, advertising coordination, planning and research.

We devise communication strategies that help clients achieve their goals through communications, increased business opportunities, higher brand awareness, changed attitudes and greater stakeholder support. Doing so, we build strong and trusting relationships with clients, communities and the media. Our clients value our counsel and support in meeting daily communication challenges as much as our help with long-term communication strategies.

C. Pharr & Company is built upon more than two decades of public relations and marketing communications leadership – a Texas leader known nationally for its business insight, strategic counsel and creative work with the highest of integrity. To learn more, visit www.PharrPR.com.

Intern Responsibilities

-Manage clip tracking and updating clip logs
-Create/update media lists
-Gather and organize editorial calendars
-Draft media materials including pitches, media alerts, news releases, backgrounders, fact sheets and media briefing materials for clients
-Review newspapers/industry publications for mention of clients and become familiar with industries of clients
-Assist in the development and execution of plans, events and activities that support client communication goals and objectives
-Distribute articles, media advisories, news releases, photos or other documents deemed necessary for the successful completion of client communication objectives
-Contact media to follow up on news releases or other media contacts in an effort to secure coverage of a client news item, activity, event, etc.
-Perform research on agency prospects, clients, client competitors or other subjects requested by team; this includes web research, in-person, telephone calls or other methods
-Assist with the coordination and development of databases, along with periodic updating
-Assist in social media planning and account maintenance for clients
-Contribute to agency blog
-Attend occasional PR industry events and participate in seminars, webinars and other professional training
-Work within a client-focused team setting, interacting with all disciplines within the agency to get real-world experience and views of the collaborative nature of the agency environment
Other duties as assigned

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Friday, May 18, 2012

IPO: The Real Value of Facebook


With a large stage set up outdoors this morning in Menlo Park’s “Hacker Square,” in place of visiting the New York exchange, Mark Zuckerberg, CEO and founder of Facebook along with hundreds of employees and supporters gathered to ring the Nasdaq’s opening bell ahead of the network’s long-awaited IPO.

To back up a bit, (and dust off our knowledge of stock market lingo 101) an IPO, initial public offering, is basically a stock market launch. It is the first sale of stock by a company to the public and can be used by companies small or large to raise expansion capital and become publicly traded enterprises.

But why would this recent IPO news be important, or even relevant to PR practitioners? We will still post content the same way now as we did before when Facebook was private. But as communicators, marketers and PR pros creating a voice for our clients, it is our responsibility to be aware of the changes of our mediums, however large or small the changes may be.

We already know Facebook certainly has a lot going for it with 845 million users, high engagement, growing revenue and strong developments such as the recent acquisition of the popular photo sharing application, Instagram. But the recent IPO changes in the future may not be so obvious.

Ragan’s PR Daily lists a few factors on how the recent IPO changes can affect the role it plays on PR for clients. You can view the article here. The writer, Kevin Allen, discuss questions such as, with more pressure on the company, will users have to pay for posts in the future? What will pages look like in the future? Will the role of advertising on Facebook become even more prevalent?

According to MoneyWatch, Facebook is priced at $38 per share but expected to zoom higher in the early stages. This offering price also means the company is valued at $104 billion. Even the opening sticker price makes Facebook the biggest-ever valuation by an American company at the time of its offering and the second-largest U.S. IPO ever behind Visa. For a fun look at how Facebook has changed all we do online in the past eight years, check out this Fast Company article.

How do you think the recent IPO will change how Facebook operates? What will it mean for PR pros and how we brand our clients?

This post was contributed by Lauren Venegas.

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