Tuesday, November 30, 2010

New Social Media Tool for Charities

With the constantly evolving realm of social media, PR execs are now charged with keeping up with the latest and greatest social media sites and tools.  Today's New York Times talks about the newest social media venture that the PR industry should take notice of. Jumo, created by a Facebook founder, launched today in an effort to connect people with nonprofits and charities. As stated in the NYT article, Jumo is aimed at doing the same thing for charities that Yelp did for restaurants and the retail business.

So, if you are tasked with handling community relations for your client or if you work for a nonprofit, or even if you're simply trying to spread the word about a cause you are personally vested in, this site is something you need to explore.  While there is no telling how successful this site will be, my hope is that it will create increased awareness for all those local charities out there that don't have the resources or deep pockets to generate awareness as well as increased donations for their causes. One thing is for certain, you don't want to get left behind in the next wave of social media tools. Our team is always trying to stay ahead of the curve, proactively looking for opportunities for our clients' next community outreach campaign - Jumo is just one more social media site we'll be researching.

This blog was contributed by Leah Ekmark.