Did you know that more than 5,000 public relations professionals
from the agency, corporate, association and education fields hold the Accredited in Public Relations (APR) mark? That statistic is a fairly small number when
you consider it in comparison to how many PR and communication professionals
work in this field. For those who don’t know, the APR is a mark of distinction
for public relations practitioners who commit to the profession through ethical
practices and sound judgment, demonstrating both broad and deep knowledge of
best practices, and use of the research, planning, implementation and
evaluation (RPIE) process.
Another fun fact for you: Did you know the APR remains
the only nationally recognized certification of the public relations profession
and it celebrates 50 years in 2014?! Why wouldn’t you want to have those three
powerful letters behind your name? It is a mark of distinction that
demonstrates your competency to employers, colleagues and clients.
Now is the perfect time to start thinking about becoming
accredited because PRSA has deemed April as “APR month.” I will be the first to
tell you that becoming accredited is no small feat, but after going through the
process less than a year ago I can truly appreciate and understand all the hard
work that goes into preparing. For me personally, my APR affords me the
opportunity to be taken seriously by the C-suite and other industry colleagues.
Earning
my APR is a value-add for my clients and my agency because it has helped me learn
to be more thoughtful and strategic. And of course, studying for the APR exam
was a great “refresher course” for reviewing best practices and the strategic
building blocks of our profession – research! I am now better equipped to offer
sound advice and counsel as I help clients achieve the goals and objectives
they have outlined in their business plans as well as effectively evaluate a
campaign’s success.
My APR also symbolizes my commitment to helping advance
the industry of public relations while enabling me to serve as an advocate for
obtaining this certification.
Join me in helping PRSA promote this month as “APR month.”
In fact, PRSA Dallas has a few events
coming up this month to promote the APR including a @NuPRos APR Twitter chat
(#NuProsChat) at noon on April 15 followed by a NuPros/APR happy hour the
following day on April 16. You can find more details about these two events on
the PRSA Dallas Facebook page.
As the APR turns 50 years old this year, consider giving
the best birthday gift of all – earn your APR! Or, if you’re already accredited,
join me and other APRs as we celebrate the credential and promote its value to
prospective candidates! Happy birthday APR!
This
post was contributed by Leah Ekmark Williams, APR. @leahcpc
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