The best way to prepare a client for an interview, whether
it be on-camera, face-to-face or over the phone, is to conduct a media training,
oftentimes more than once. These meetings explain what a client should expect
during an interview, give tips on do’s/don’ts, identify key messages and give
the client the chance to practice responses and gain confidence before the big
day. At C. Pharr we are always looking for ways to ramp up our training
sessions, so today, we have put together some tips of our own for hosting an
engaging, productive media training. Enjoy!
1. Timing
– I like to hold media trainings in the morning when minds are fresh and ready,
and I make sure the presentation isn't too long. A presentation lasting an hour
or more can cause people to lose focus. Be thorough, but don’t ramble.
2. Presentation
– Include images to enhance the presentation, and try not to include large
amounts of text on each slide. Trainees should be listening to you and not
trying to read everything on the screen. Include video examples of positive and
negative interviews to show trainees what each looks like. Don’t forget to
explain why the interview was good or bad.
3. Test your
clients. – Practice an on-air interview by recording your client with the
video application on a phone or camera. Play back the video for the client so
they can see their performance as you give constructive critiques. It’s helpful
for the trainee to see their mannerisms and hear their responses in order to
understand what needs to be improved.
4. Identify
clear cut key messages. – In a group media training, ask multiple people
the same question to find similarities in their answers. This helps to identify
the key points about a client’s company that should be conveyed to the audience.
In a one-on-one training, ask the trainee the same questions a few times to
find the similarities in each answer.
5. Make it
fun. – Try not to intimidate your client. Interviews should be fun and
practice makes perfect. Build your client's confidence through constructive
criticism and encouragement.
6. Go-to
Gadget! – There are some handy gadgets available today
that can enhance a media training. One of our favorites is the iRig
Mic from Apple. It plugs into your phone and drowns out unwanted background
noise to clearly hear the interviewee. It’s a great tool to use when practicing
with clients.
Post contributed by Kathrine Brody
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