The experience and lessons that I've learned from the
staff at C. Pharr and Company ink (CPC) are ones that will be applicable to wherever
I go next. This was my first public relations internship, and I had no prior
background in public relations before this job besides several classes I took
at UT Arlington. I have studied specific campaigns and how to write public relations
materials such as press releases, media advisories and fact sheets, but I
quickly learned I needed more practice in order to hone my writing skills.
On my first day at CPC, I went on a client meeting
with Kathrine to Real Estate Tax Consultants (RETC). Going into the meeting I
had no clue who the client was or what they did, but learned very quickly that RETC
is a company that helps building owners lower their taxes by making changes
internally. I felt that attending this client meeting on my first day was a very
good way for me to jump into my internship. When I first thought of public
relations, I thought about business to consumer, but I learned very quickly
that public relations can also help businesses benefit from other businesses. Going
to this client meeting on my first day helped me understand that I would be
getting hands on experience with clients very quickly.
After having my one-on-one meetings with all of the
staff at CPC, I gained the knowledge about the career paths that public
relations can lead towards. I also learned that a big part of finding public
relations jobs is having different connections. Pitching to reporters is also a
key component of the industry. Knowing and making connections with reporters is
important if you'd like to get an article published about your client. Being
able to correctly write a press release, or deliver a pitch to a reporter over
the phone about a client is vital when trying to secure attention.
Another important part of my internship was being
able to participate in the PRSA Dallas Pro-Am day. During this event, I
shadowed Mr. Cook who is the Assistant Vice President of Global Media Relations
for AT&T. It was interesting for me to see the difference between a large
corporation that has their own in-house public relations department and an
agency like C. Pharr. They started the morning off with a meeting where they
called different AT&T markets around the United States and got up to speed
up on what was being said about AT&T on different social media platforms. They
even had a large screen that monitored what people were saying, whether it was
good or bad and also what people were saying about their competition.
Some people say that if you are going to a job that
feels like you are doing actual work, then you are not in the right profession;
at CPC I feel as if I'm engaging with a team that is giving me invaluable
information to better prepare me for my career and fascination with public
relations. All in all, with the skills that I've gained working at CPC, I know
that I will be able to fit into the industry without any hesitation.
This post was contributed by Mark Bullock II, CPC Spring Intern.
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