Yesterday was one of our biggest client events of the year, the Collin County Business Alliance (CCBA) 4th Anniversary Luncheon featuring Gen. Colin Powell. We had lots of media in
attendance and secured great coverage in numerous outlets including CBS 11, Dallas Business Journal, Dallas Morning News, Fort Worth Business Press and Community Impact.
In addition to traditional media relations work, we would be remiss if we
didn't mention that it is also important to strategize about the "digital story
telling" opportunities when thinking about event PR - empower your attendees to be "roving reporters" and content creators at your event. We utilized social
media throughout the day to expand coverage beyond the "traditional" media networks in
attendance. We empowered all attendees to join the conversation and live
tweet/post during the day with their own newsworthy commentary, photos and
quotes using #CCBAleads and/or by following the CCBA Twitter handle, @CCBATexas. We had 400+ attendees at the event and had the social chatter
to match with nearly 1,200 impressions. This number is still growing as we are
continuing to see lunch attendees post their luncheon commentary and pics on
various social sites from Twitter and Facebook to LinkedIn and Instagram.
To
follow our up-to-the-minute social activity during the day search #CCBAleads. Or, check out the social
story below that we created on Storify. Realizing the power of social media and having a strategy in place was key to the success of the digital storytelling component of our event; and, it was a great way to close out 2015.
This
post was contributed by Leah Ekmark Williams, APR, @leahcpc
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