Friday, December 11, 2015

Social Media Strategy for Your Next Event - #CCBAleads

Yesterday was one of our biggest client events of the year, the Collin County Business Alliance (CCBA) 4th Anniversary Luncheon featuring Gen. Colin Powell. We had lots of media in attendance and secured great coverage in numerous outlets including CBS 11, Dallas Business Journal, Dallas Morning News, Fort Worth Business Press and Community Impact.

In addition to traditional media relations work, we would be remiss if we didn't mention that it is also important to strategize about the "digital story telling" opportunities when thinking about event PR - empower your attendees to be "roving reporters" and content creators at your event. We utilized social media throughout the day to expand coverage beyond the "traditional" media networks in attendance. We empowered all attendees to join the conversation and live tweet/post during the day with their own newsworthy commentary, photos and quotes using #CCBAleads and/or by following the CCBA Twitter handle, @CCBATexas. We had 400+ attendees at the event and had the social chatter to match with nearly 1,200 impressions. This number is still growing as we are continuing to see lunch attendees post their luncheon commentary and pics on various social sites from Twitter and Facebook to LinkedIn and Instagram. 

To follow our up-to-the-minute social activity during the day search #CCBAleadsOr, check out the social story below that we created on Storify. Realizing the power of social media and having a strategy in place was key to the success of the digital storytelling component of our event; and, it was a great way to close out 2015. 

This post was contributed by Leah Ekmark Williams, APR, @leahcpc


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