Our client, Trinity
Christian Academy (TCA) in Addison, was recently featured on Fox 4's
"Hometown Hero" segment. Megan Solis, a TCA alumna, found herself
wanting to go back to TCA, and this time to teach kindergarten. Megan attended
TCA from fourth grade to her graduation in 2005. Many asked Megan, “Why did you
want to come back to TCA?” Her reply was that she hoped to share the same
incredible education and experiences she received with a new generation of TCA
students.
I had the opportunity
to pitch this story and initially it was a hard sell. I began researching
multiple news stations and journalists to learn the type of stories they’re
interested in covering. They key was to find someone that I knew would like the
story, a focused effort rather than a long shot. Through this process, I was
able to share the story with a reporter at Fox 4 who was interested at first,
but ultimately passed it along to another reporter at the station. This is was
a huge step in the right direction, and taught me that not giving up on a pitch
and building those reporter relationships are key.
TCA dedicates
themselves to focusing on the needs of each grade level down to the very
detail. Megan's enthusiastic energy in the classroom, attention to individual
needs and a passion for teaching at her former school made her a perfect “Hometown
Hero.” Parents always want their kids to have the best education, so to
see a TCA alumna come full circle in her education, is assurance in TCA’s
program.
As an intern, it was
beneficial to be part of a story the whole way through. The experience showed
how the work doesn't just end at the pitch, and that follow ups and persistence
are crucial. Working with a well-known journalist on this story was an
experience I’ll always remember. Not to mention the nice addition this makes to
a resume! This experience showed coverage in PR is not paid for, it is earned.
This post was contributed by Elizabeth LaMonte,
C. Pharr Intern.
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