Wednesday, December 16, 2009

The Season of Giving

During the holiday season, it seems like food is always around. We're consistently trying our best to resist those large-quantity trays of unneeded holiday treats, making it hard to imagine what it’s like to feel truly hungry. Unfortunately, that’s not the case for millions of Americans who go hungry on a daily basis.

In an effort to jump start their own season of giving – and to fight this suffering – the 15 employees of OnMessage, a Dallas-based integrated ad agency, recently came together to build a Christmas Tree made of nearly 700 collected cans of food (roughly translates to 2,500 meals) to donate to the North Texas Food Bank (NTFB). 

Using their expertise as advertising/marketing professionals, OnMessage employees have gone above and beyond by using this Christmas Tree CANstruction event as a “kick-off” to a full viral campaign, “AJoyFULLHoliday,” to drive donations to the North Texas Food Bank Web site and raise awareness of how one can make a difference. The campaign kicked off earlier this month and will run through the end of the year.

We hope you’ll join OnMessage in providing A JoyFULL Holiday for someone in need - and spread the word. Check out the campaign’s promotional video and Fox 4 news clip below. You can also follow the campaign on Twitter @AJoyFULLHoliday.