Tuesday, June 28, 2011

Measuring the success of PR

Every public relations agency has its own ways of distributing news, executing events and reporting results. But, one thing is universal: your clients want to know how these impact their bottom line. Especially with the advent of social media, clients are asking “What is the return on investment?”

Responding to a column in the Wall Street Journal alleging that the PR industry lacks a definitive form of measurement, Ragan’s PR Daily delves into the shift away from measuring results using AVE, or advertising value equivalency.

Ragan’s agrees there is not one, easy way to measure the success of PR. Instead, there are multiple ways to track the impact of publicity. For more on what types of standards are being used in the industry, read the post here.

This post was contributed by Vicky Smithee.