Every business wants its employees to succeed. This
mindset is not only applicable to the public relations industry – it is the job
of small (and large) business owners and managers to ensure employees are armed
with the necessary skill sets and knowledge to help grow a business.
Nowadays, there are stories every day about the cloud,
SaaS (software-as-a-service) and other technology that can improve efficiency
and add to a company’s bottom line. Of course there are also stories and blog
posts written on a daily basis outlining the latest social media tools and
tactics that will help a business thrive.
Yet despite the plethora of how-to articles sharing
tactics for boosting productivity, business owners should “go back to the
basics.” One of C. Pharr’s clients, RETC, a
commercial real estate tax consulting firm, understands that mastering the
basics is key to long-term success. RETC was recently featured in the Dallas Morning News business column “The
Five,” with five tips on how to maximize employees’ skills. RETC’s COO, Amish
Gupta imparts this advice for business owners:
“Education should
be consistent throughout a career. C-Suite and senior employees should use
their personal knowledge from education and experience by holding quarterly (at
minimum) internal training sessions to ensure employees are well rounded in
business and industry practices. As an MBA with a private equity background, I
have transferred this same advanced skill set to my employees and have
developed a ‘course syllabus’ and hosted boot camps for employees to ensure
they receive this same superior training. This is a pertinent part of our
firm’s value for clients when they realize our employees have learned the same
analytical acumen and methodologies as that of our top-level executives.”
Ensuring
your employees are well-equipped for success adds value to your company and for
your clients, no matter what industry niche you are focused on. This strategy has
enabled the 26-year old Dallas-based firm to establish its reputation in the commercial real estate community on a
national scale.
Read the entire column here to learn what you should be doing to train your workers for success. Who
knew a PR agency could apply the same strategy for success as a commercial real
estate tax firm?
This post was contributed by Leah Ekmark Williams. @leahcpc
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